An annual report can represent different things to different companies: a strategic update for investors, a compliance document for regulators, a way to hold managers accountable for targets, or all of the above. In most cases, it’s an intensive project involving multiple stakeholders – from communications and investor relations to audit and legal departments. All of those different goals, messages and stakeholders need to be brought together under a consistent narrative thread, house style and tone of voice.
That’s where a strategic copywriter comes in: one who’s well versed in all the different aspects involved in financial, sustainability and integrated reporting. From conducting interviews for the CEO message to ensuring CSRD requirements are met. From advising on the wording of targets and KPIs to clarifying the concept of double materiality. I work with your stakeholders to make sure your report meets its intended purpose – on time and within budget.
Every report is different, and so is every client's starting point. If you're looking for an experienced pair of hands – whether that's managing the whole project or simply polishing the final draft – get in touch by email at info@vickyhampton.com
In my 20+ year career, I’ve worked with many clients of differing sizes in varying industries to meet their reporting requirements:
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Van Lanschot Kempen
A listed private bank and asset manager operating under close regulatory scrutiny, VLK's annual report is a substantial, complex undertaking. Over six years I managed the project end-to-end: interviewing senior leadership, writing and editing across all chapters, and coordinating the many stakeholders involved.
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Ahold Delhaize
Working in-house within Group Communications for four years, I led production of the Group's sustainability report in close collaboration with the sustainability team – combining project management with writing and editing across a large multinational retailer.
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FMO
I wrote FMO's annual report for three years, managing the project from start to finish and conducting stakeholder interviews throughout. These included some particularly compelling impact case studies, bringing to life the outcomes of their development finance work.
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BME Group
A relative newcomer to sustainability reporting with ambitions to become a sector leader, BME Group worked with me to build their report from the ground up: covering stakeholder interviews, writing and editing as they moved towards CSRD alignment.
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IDH
My role at this sustainable trade NGO was purely editorial: reviewing and editing chapters as they arrived, then completing a thorough final proofread. Eight years of consistent collaboration shows the value of a trusted editor who knows your organisation, voice and subject matter.
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